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Passionate and Profitable by John Wiley and Sons Ltd from Pickabook

Passionate and Profitable by Lior Arussy

Shows how to implement a customer focus strategy. This book takes a critical look at the state of the companies' commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers. It argues that customer strategies success depends on making serious tough choices and not cosmetic works.

£14.79