I bought the Gucci Rush Perfume a few weeks ago after a friend recommended it to me and now I wonder how I ever lived without it. An exotic fragrance which wafts of oriental fruits and spices, it is thoroughly exhilarating and quite literally gives you a rush if you'll pardon the pun.

When you walk down the street wearing this fragrance you feel ready for any challenge. More of an evening perfume, it has rich warm tones which are deep and enticing. Don't be surprised if you become particularly alluring to others in your midst. "How can all this be contained in one bottle?" I hear you ask, well it's true. Everyone knows that the right scent is a powerful aphrodisiac. Although I suggested that it works better as an evening perfume I will admit to wearing it for a job interview and it wasn't too overpowering in the day. Gucci Rush certainly gave me the edge I needed and I felt confident and ready for the competition.

Now we come to the packaging, an unusual but innovative design: a bright red rectangle which I thought was cool, modern and sassy. A bold unconventional shape for a perfume bottle, but that is precisely what I liked about it. Gucci Rush was a breakaway from tradition and it had that wow factor. All these features of the design draw you in and make you want to try it. At first I was a little confused about how to actually get the perfume out, but i quickly worked it out and it was well worth it when I did.

I was particularly surprised at the bargain price. I usually expect to pay more for a 50ml bottle, so was pleasantly surprised when I realised I could regularly wear such a fabulous fragrance and it wouldn't break the bank. All you need is one squirt of Rush and it lasts for hours and hours, so you don't have to keep re-applying it like you do with most other fragrances that tend to wear off towards the end of the day.

I have no negative comments to make about Gucci Rush, it's a masterpiece! Go out and buy it today and you won't regret it. A seductive, heady bouquet its evocative of hot summer nights on the beach or by the pool which makes it one for summer 2008! 5/5